“Gold’n Plump consumers told us they’re looking for healthier alternatives to pork brats and sausages,” says Sara Danforth, new product development manager for GNP Company.

“The Gold’n Plump chicken sausage line is made from premium quality, boneless, skinless thigh meat and is comprised of flavor varieties that consumers are looking for in brats and sausages. Chicken is a natural fit, because it has a neutral flavor base that easily absorbs seasonings,” says Danforth. Industry reports show that Italian and Bratwurst types of sausage are the fastest growing in the industry. According to another industry study, one in every three consumers purchases breakfast sausage at least once a month.

Gold’n Plump chicken sausages come in four varieties:

• Parmesan Italian Dinner Sausage (19 oz., 5 links per package)

• Hot Italian Dinner Sausage (19 oz., 5 links per package)

• Chicken Bratwurst (19 oz., 5 links per package)

• Apple Maple Breakfast Links (12 oz., 14 links per package)

GNP Company will also provide sustained marketing support for the new products. For example, it will provide point-of-sale materials and select advertising as well as in-store demonstrations to aid consumer awareness. According to Danforth, the packaging provides price promotion opportunities and merchandising flexibility for retailers.

“These fixed-weight scannable packages allow grocery stores to easily run promotions, such as 2 for $5 dollars, or cross-promote with other categories to encourage product trial. They can be placed in several spots throughout the store including in the store’s chicken set, near other ground meat products, or in a secondary location near other sausages.”

Source: GNP Co.