Broulim's Fresh Foods, Haggen Food & Pharmacy/TOP Foods, Harris Teeter Inc., and Safeway were awarded the National Retail Beef Backer awards at the 2012 Cattle Industry Annual Convention & NCBA Trade Show in Nashville. Funded by the Beef Checkoff Program, this effort recognizes grocery establishments that are doing an outstanding job of marketing and merchandising beef in the meat case.
"The majority of beef sales in the United States depend on the commitment and dedication of supermarkets of all sizes," says Margie Hande, cow-calf operator in Amidon, N.D., and chair of the checkoff's Retail Committee. "For the fifth year we are able to say thank you to retailers that are blazing new trails in the meat case and making beef more accessible to their consumers both through checkoff-funded programs and their own innovative marketing and merchandising efforts."