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Meat and Poultry Industry News

Knauss Foods launches jerky alternative

News Brief Feature
Image credit: Perdue
April 18, 2012

Knauss Foods, based in Bucks County, Pa., has been the largest producer of dried beef sold in the U.S. for more than a century. Now with the launch of its newest all-natural product, PJ’s Beef Steak, Knauss is setting its sights on the beef jerky market and extending its reputation for excellence to a whole new audience.

“We’re very excited about this new product launch,” says Bill Carter, vice president of sales at Knauss Foods. “Today, the beef snack market requires an all-natural offering that meets the market need for healthier protein choices. Thanks to our unique seven-day cooking cycle and all natural premium ingredients, PJ’s offers a delicious alternative to traditional jerky.”

PJ’s Beef Steak is a healthy, all-natural, protein-packed meat snack made from the highest quality lean cuts of 100% beef. Unlike jerky, it is carefully slow cooked without any artificial preservatives. The result is tender and flavorful, easy on your teeth and pleasing to taste. Not only is this tender high-protein treat delicious, its convenient resealable pouch makes it the perfect on-the-go snack for adults, children and families.

Best of all, since it’s made from healthy all-natural ingredients, you can feel good about feeding yourself - and your family - PJ’s Beef Steak. In addition to satiating hunger better and longer with its low-calorie, high-protein content, PJ’s Beef Steak is also an excellent source of essential nutrients like vitamin C. In fact, each serving contains 35% of the recommended daily value of vitamin C. Compare that to the 0-8% contained in many jerky brands and you get an idea of the many health advantages that PJ’s Beef Steak offers over its competitors.

Of course, “healthy and high in protein” sounds great but for most beef jerky lovers, it all comes down to taste. With three delicious all-natural flavors to choose from (Original, Cracked Pepper and Teriyaki), PJ’s Beef Steak has something to please every palate.

Source: Knauss Foods

KEYWORDS: beef snacks steak

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