According to some, traditional marketing, including advertising, public relations, branding and corporate communications, is dead. In their argument, they make some very good points, but I think the real answer is this: Marketing as we have traditionally known it is changing and evolving quickly. Many people in traditional marketing roles and organizations need to adapt or will find themselves left by the wayside.
Every consumer group from the middle class down is getting squeezed from all sides and priorities are changing. Our economy will continue to suffer through this downturn for a minimum of 24-36 months regardless of changes in Washington.