There’s a new food trailer in town, and it is smoking – literally. The Smokin’ Ewe BBQ Trailer made its official debut at the Sacramento Farm to Fork Festival, featuring Superior Farms lamb. The new trailer is run by a long-time Superior Farms employee Steve Dornback, who has a passion for cooking and the company’s product, and is using his free time to bring local lamb into the food truck foodie mix.
“There’s so much you can do with lamb,” said Dornback. “I’m a big fan of smoking meat, so I’ll have an awesome smoked lamb sandwich that is just perfect for the festival. I’ve had great success with this and a few other items at private events and I think we will be a big hit.”
Superior Farms has been branching out into casual dining arena for the last couple of years, promoting a California lamb burger and sausage that is sold at AT&T Park. Many Sacramento restaurants support the local producers as well, with a variety of lamb cuts on the menu.
“Who better to represent our company than a passionate employee,” said Greg Ahart, Vice President of Sales and Marketing for Superior Farms, who has been with the company for 18 years as well as a lamb producer himself. “We are an employee-owned company. We believe in our product. Not to mention, Steve’s culinary skills are outstanding. I wouldn’t be surprised if he has a line around the block. In fact, I’ll probably be in it.”
Dornback will be purchasing the lamb from Superior Farms. He also appeared at this weekend’s Dixon Lambtown Festival on October 5 and 6 at the Dixon May Fairgrounds – a celebration of all things lamb with a fiber fair, cooking demonstrations, sheep trials and more. He intends to regularly bring The Smokin’ Ewe to local food truck events with different lamb dishes as well as other smoked and grilled local meats.
Superior Farms, founded in 1963 with headquarters in Davis, California, is North America’s largest processor and marketer of lamb. The company is the recognized leader in the retail and foodservice markets it serves, providing products and services to customers throughout the United States, Canada, and more than 10 countries. The company has approximately 400 employee-owners at its nationwide network of facilities and offices. Follow on Twitter: @eatlamb
Source: Superior Farms