Millennials and other beef consumers can now see and hear the tantalizing sights and sounds of “Beef. It’s What’s for Dinner” messages without putting down their mobile devices or leaving the comfort of their keyboards and social-media circles.
That’s thanks to a Sept. 25 decision by the 20-member Beef Promotion Operating Committee to make a major shift in strategic direction for the checkoff’s promotion and marketing efforts. Beginning this month, digital marketing will lead the way in sharing beef’s message about nutrition, health and research and creating a forum for consumers to publically share and celebrate their love for beef.