Depending on available supply, USMEF will conduct promotions for the two new cuts at additional outlets of the supermarket chain beginning in October 2024.
Market development efforts have gained traction in Malaysia due partly to the impact of African swine fever on domestic production and tightening supplies of European pork.
Through the first five months of 2011, U.S. pork exports are up 16 percent in volume (916,763 metric tons) and 22 percent in value ($2.35 billion) over 2010.