Consumer trends report - Articles | The National Provisioner

Overhead shot of cooked pork ribs and sprigs of thyme.

Category Report: Pork

Nutritional benefits and taste propel pork category success

Pork campaigns and university research reinforce consumer priorities surrounding taste and wellness.

December 12, 2025

Evolving consumer preferences surrounding nutrition, taste and affordability are redefining the pork category’s competitive landscape.

Midan Marketing unveils 2024 mid-year meat industry trends

Consumers continue to redefine sustainability.

Industry News

June 27, 2024

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Although stats indicate that inflation is technically easing, shoppers continue to feel pressure on their pocketbooks.

ButcherBox unveils inaugural Grill Index

Report suggests frequency of grilling does not necessarily equal more confidence.

Industry News

June 14, 2023

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Report finds grilling season is no longer just the summer months, marking January through December as the new official season.

Cover Story | November

2021 Consumer Trends Report: heading toward the 'new' normal

Megan Pellegrini

November 5, 2020

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Not too long ago, consumer trends were leaning toward health and wellness and plant-based alternatives. But with the arrival of the coronavirus (COVID-19), consumers shifted their focus to safety, individually wrapped packages, value-added family bundles and comfort foods. Now, it’s hard to imagine eating any other way.

Consumer Trends Report

2020 Consumer Trends Report: Checking off the claims

Consumers want products that meet their demand for health, convenience and a host of other claims; meal kits and delivery options are helping them reach those products and order more meat and poultry.

Megan Pellegrini

October 29, 2019

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Consumers continue to embrace increased convenience, recipes and marketing with protein. The only twist is they now want all of that in new formats such as third-party delivery, meal kits and in-store advice.

Retail Consumer Looks at Package of Beef

Consumer Trends Report

2019 Consumer Trends Report: Making connections

Consumers continue to seek high-protein options and are willing to pay for them, but they don't always associate meat and poultry as high in protein.

Megan Pellegrini

November 7, 2018

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The good news? Consumers say protein content is important. The bad news? They aren't always aware that meat, chicken and seafood are good sources of protein.

An Antibiotic-free Chicken Protein Bowl Encapsulates All of the Hot Trends in Food Right Now

Consumer Trends Report

2018 Consumer Trends Report: Going long

Millennials continue to drive long-standing demand for better-for-you foods, transparency, convenience and exotic flavors.

Megan Pellegrini

November 16, 2017

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Consumers still want protein, but are more willing to experiment with healthy, preservative-free choices.

Several processors and food companies have adapted to consumer demand for antibiotic-free meats

Consumer Trends Report

2017 Consumer Trends Report: Knowing what they don't want

The tipping point on meat raised without antibiotics may have been reached, as more processors and restaurant chains listen to consumer demand.

Sam Gazdziak

November 22, 2016

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Of all the changes taking place in the meat and poultry industries now, perhaps the biggest change is something that’s undetectable to the consumer.

2016 Consumer Trends Report: Searching for a story

Meat and poultry still play an important role in the American diet, but more consumers — particularly those in the younger generations — want the facts behind the meat they eat.

Sam Gazdziak

November 13, 2015

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The simple act of buying food at a restaurant or a grocery store has never been more challenging, thanks to an overload of online data, news reports and opinions widely available to every consumer.

2014 Consumer Trends Report: For the love of protein

Rising meat prices have changed consumer shopping patterns, but meat and poultry remain on the menu.

Sam Gazdziak

November 4, 2014

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Newspapers and news Web sites have spent considerable ink (or kilobytes) this year talking about the rising prices of meat and poultry products, and some pundits questioned if there would come a price point where consumers had to stop buying meat altogether.