Research shows consumers are looking for environmentally friendly packaging. However, they also are used to seeing a specific type of packaging for their portioned fresh meat and poultry, says Eva Almenar, a professor in the School of Packaging at Michigan State University, in East Lansing.
Without dwelling much on the past, it progressed from shrink bags to case-ready and vacuum skin to flex/flex and other formats all the while delivering extended freshness life for an expanding lineup of protein applications. Today it continues that winning streak.