Not too long ago, consumer trends were leaning toward health and wellness and plant-based alternatives. But with the arrival of the coronavirus (COVID-19), consumers shifted their focus to safety, individually wrapped packages, value-added family bundles and comfort foods. Now, it’s hard to imagine eating any other way.
Candace Cage, brand manager for Gone Rogue snacks, discusses the new flavors, the early successes and the type of consumers of Land O’Frost’s unique protein snack brand.