Shocks to the beef industry were all part of 2020’s "unprecedented" theme, but how the market responded was less surprising. There was nothing for it but to make new plans and keep going said a RaboResearch analyst.

While at the Certified Angus Beef annual conference, Independent Processor editor Sam Gazdziak spoke with Troy Hadrick, a South Dakota rancher and online animal agriculture advocate.

As soon as the planters are in the shed, the crew at Weborg Feeding Co. near Pender, Neb., will unpack the shades in preparation for summer in the yard.