Clear claims, verified sourcing and easy-to-use formats position natural and organic proteins for continued growth, especially as millennial purchasing power rises.
Double-digit gains in claims-based meats highlight shifting consumer purchasing behaviors, with transparency, trust and convenient product formats driving momentum across retail and foodservice.
Among the report's most significant highlights is Applegate's early completion of its goal to source 100% of the beef in its all-beef hot dogs from certified regenerative farms.
Company announces the launch of its plant-based offerings at natural and organic stores such as Mollie Stone's Markets, Berkeley Bowl, Lassens Natural Foods & Vitamins in California, and Good Earth Markets in Utah.
The addition of maple syrup can elevate the flavor profile of a variety of proteins and differentiate it from other products in the market to drive consumer demand.