Although sales growth has cooled, price, consumer brand loyalty and flavor innovations continue to position breakfast and dinner sausage as go-to favorites in an inflationary market.
Although sales growth has cooled, price, consumer brand loyalty and flavor innovations continue to position breakfast and dinner sausage as go-to favorites in an inflationary market.
While sausage maintains a strong shopper following despite concerns by many consumers that it is less healthy than other protein options, the sector is set to become more popular as merchandisers offer more selections with attractive attributes.
Brats, baseball, cookouts — basically the ingredients of summer. While sausage remains popular, more consumers say it has too much fat and too many calories. What's saving it? Reasonable prices, ethnic flavors and poultry sources.
Sausage benefits today as a platform for consumers’ desire for more protein, indulgence in moderation and strong flavors. It’s also seeing growth from an unlikely source — the clean-label, health crowd.
Sausage may not have bacon’s cult appeal, but it has proven surprisingly resilient to shifting consumer taste and health preferences, and the size of their wallets.
If you've eaten at a restaurant this year, you're familiar with the diversity of sausage offerings, whether a turkey sausage breakfast sandwich, modern peasant fare of homemade sausage, mustard, potato dumpling and kraut at a trendy restaurant, or just a straightforward bratwurst at a baseball game or cookout.