The 'I Choose Beef' campaign will highlight beef throughout the month on SDBIC social media and in local grocery stores throughout South Dakota.

Build Your Base utilizes beef as its premier protein to prepare athletes and their families for a successful sports season.

U.S. Pole Vaulter Chris Nilsen, U.S. Hammer Thrower Deanna Price and U.S. Shot Put Thrower Payton Otterdahl shared their experience with the program as part of a multi-state program training.

Anderson assumed her new role on November 1, 2022.

New South Dakota Beef Industry Council directors/board members participate in a fall orientation hosted by The Federation of State Beef Councils to learn about the Beef Checkoff and share ideas.

Athletes from 55 South Dakota high schools and seven universities and their communities will benefit from the Build Your Base Program throughout the 2022-23 sports season. 

Directors and staff of the South Dakota Beef Industry Council (SDBIC) will gather Sept.7, 2022, at Drifters Conference Center in Fort Pierre, S.D.

This year’s Sturgis Beef Throwdown consisted of three categories: the Claim Your Steak Award, Claim Your Steak People's Choice Award, and the Sturgis Beef Throwdown Burger Battle Champions.

The South Dakota Beef Industry Council (SDBIC) will be promoting steakhouses and restaurants throughout the state during the 82^nd Annual City of Sturgis Motorcycle Rally, and encouraging rallygoers to eat beef while they travel through South Dakota.

Motorcyclists and attendees from all over the U.S. will make their way to Beef Country for one of South Dakota’s largest events of the year that reaches approximately a half million people from all over the world.