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IRI and 210 Analytics delved into the numbers, including fresh food e-commerce, to understand what drove growth and if we’re in store for further gains in 2021.
While initially people may have switched over due to out-of-stocks in meat and poultry, seafood quickly became a powerful area of growth in its own right.
There is a continued emphasis on optimizing each trip through excellence in in-store merchandising, in-stock performance, cross-merchandising and meal solutions.
