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A big contributor to more meals being prepared in the home is the lunch occasion, as nearly half the workforce works from home one or more days a week.
The share of meals prepared at home remained elevated in October, at a consumer estimated 78.4% of all occasions, according to the IRI survey of primary grocery shoppers.
As the end of the year approaches, consumers need to know what to expect for their holiday shopping. IRI recently released two reports about grocery trends and consumer shopping trends. One report discusses Thanksgiving-related grocery trends, while the other report discusses food inflation and consumer trends in October.
Information Resources, Inc.'s (IRI) insights leverage the latest point-of-sale data for July 2022 and include data covering all U.S. food channels, including e-commerce.
Kraft Heinz will be an early adopter of the new integrated solution; first-in-market offering integrates IRI’s best-in-class, item-level e-commerce point-of-sale data with Profitero’s digital-shelf metrics to supercharge growth and profitability for clients.
IRI and 210 Analytics delved into the numbers, including fresh food e-commerce, to understand what drove growth and if we’re in store for further gains in 2021.