Award recognizes an individual for their leadership and lifetime contributions toward the achievement of USMEF’s mission to increase the value and profit opportunities for the U.S. beef, pork and lamb industries by enhancing demand in export markets.

The American Pure Pork campaign moves beyond retail into foodservice as social media initiatives work to get the word out to important groups.

Registrants are encouraged to participate in all breakouts regardless of membership sector.

U.S. pork exports, which posted a strong finish in 2022, maintained momentum in January, according to data released by USDA and compiled by USMEF. 

The trade mission team received market briefings from USDA and in-country USMEF marketing staff before touring a packing plant and several retail outlets, witnessing USMEF marketing initiatives at work in-market and attending Expo Carnes, the largest meat industry trade show in Mexico.

A wide range of U.S. beef products was promoted at the event. 

The DR’s declining pork production paved the way for increased opportunities for U.S. pork in the country’s rapidly expanding retail sector.

USMEF compiled data released by USDA to report on October U.S. beef, pork and lamb exports.

The campaign promotes outside round—USMEF’s featured alternative beef cut for 2023—to importers, journalists and social media influencers.

U.S. red meat exports will likely set a value record approaching $20 billion this year, but the industry is facing an array of obstacles related to the sluggish global economy, weakening currencies of key trading partners and lingering effects of the COVID pandemic.