The 2025 season was one for the record books, with 274 Prairie Fresh Pit Crew teams earning 673 Honor Roll recognitions and claiming top honors at prestigious barbecue competitions.
Prairie Fresh honors competitive barbecue teams that win Grand Championships or first place in pork or rib categories at US-sanctioned contests while cooking with Prairie Fresh brand's pork.
'Now That’s Pork' campaign targets consumers who crave standout experiences in the kitchen but often don’t see meaningful differences between pork brands at the meat case.