Pork producer Prairie Fresh is launching a new campaign, Now That’s Pork, to highlight that not all pork is created equal, reinforcing the brand's commitment to quality and taste.

This campaign arrives as the National Pork Board’s Taste What Pork Can Do initiative draws renewed attention to pork’s versatility and appeal. Prairie Fresh’s effort builds on that momentum by emphasizing consistent quality, integrity in sourcing and the opportunity to make pork a more frequent and confident choice on consumers’ plates.

Now That's Pork campaign

“We saw an opportunity to take that national momentum and make it personal for consumers,” said Ozlem Worpel, vice president of marketing and innovation at Seaboard Foods. “By spotlighting the quality and care behind Prairie Fresh pork, we’re inviting people to rethink what pork can bring to the table — not just occasionally, but every day.”

Now That’s Pork targets consumers who crave standout experiences in the kitchen but often don’t see meaningful differences between pork brands at the meat case. Prairie Fresh aims to change that perception through a fully integrated marketing effort that includes connected TV and digital ads, influencer and social media content, in-store signage and promotional partnerships across retail and foodservice.

The campaign also responds to evolving consumer expectations around transparency, value and trust in the brands they bring home. According to The Power of Meat 2025 report, 72% of consumers frequently or sometimes purchase value-added meat and poultry products, underscoring a growing demand for high-quality, ready-to-cook proteins that feel fresh, intentional and easy to use.

As part of the campaign, Prairie Fresh continues to innovate with new products inspired by direct consumer insights. Recent additions include ground pork/sausage in various flavors, offering convenient, versatile options for everyday meals. With more new items launching later this summer, Prairie Fresh is committed to helping consumers explore pork in fresh, flavorful ways.

Source: Seaboard Foods