During a conversation with one of our suppliers of boneless beef last week I was asked whether we used “love” in any of our burgers. I said, “Love, what is love?” He went on to inform me that is how he referred to beef hearts.
I asked why speak in code; why not just ask if I used hearts in my burger? He responded that in some cases customers do not want him to refer to them by name because of the negative perception customers may have if they knew they used hearts in their burgers.