Reputation has moved to the top of the agenda for many CEOs and boards. What used to be a “nice to have” is now increasingly considered a core asset that needs to be protected and actively managed. Reputational damage can hurt a company in many ways. New (especially user generated) media and increased globalization have only accelerated this trend.

In this session, Professor Diermeier will introduce new approaches to reputation management that add rigor to a notoriously vague and undefined area. Discussion about effective strategies to management reputational crises and to interact with NGOs, interest groups, and the media will be on the agenda.  Professor Diermeier will also go over the essential elements for creating a reputation management capability and how to integrate such a capability with business practices and corporate strategy.

“In a time of change, every company should have a strategy in place in case of a sudden crisis,” says Liz Plizga, Show Director for Diversified Communications, producers of the expo. “Attending Professor Diermeier’s timely topic will arm attendees with the tools they need to overcome direct challenges from influential sources and help them build a reputation management process into everyday operations.”

Professor Diermeier has received numerous awards including the prestigious Faculty Pioneer Award from the Aspen Institute in 2007, named the “Oscar of Business Schools” by the Financial Times and the 2001 Professor of the Year Award at the Kellogg School of Management. In 2012 he was included among the World’s Best 50 Business School Professors by Fortune magazine.

His teaching and research focuses on political institutions, the interaction of business and politics, crisis leadership, reputation management, and strategic aspects of corporate social responsibility.  He  has advised many of the world’s leading companies including: Abbott Laboratories, Accenture, Allianz, Baxter International, BP, Edelman, Eisai, Ernst & Young, Exelon, the FBI, General Mills, W.W. Grainger, Hyatt, Johnson & Johnson, Kraft, McDonald’s, Medtronic, Metro AG, PricewaterhouseCoopers, Shell, State Farm, Takeda, Target, and UnitedHealth Group.

Seafood Expo North America and Seafood Processing North America, formerly called the International Boston Seafood Show and Seafood Processing America, is North America's largest seafood exposition. Thousands of buyers and suppliers from around the world attend the annual, three-day exposition to meet, network and do business. Attending buyers represent importers, exporters, wholesalers, restaurants, supermarkets, hotels, and other retail and foodservice companies. Exhibiting suppliers offer the newest seafood products, processing and packaging equipment, and services available in the seafood market. The exposition is sponsored by the National Fisheries Institute and is co-located with the New England Food Show.  SeaFood Business magazine and SeafoodSource.com are official media. The exposition is produced by Diversified Communications, the international leader in seafood-industry expositions and media. www.seafoodexpo.com/north-america.

Source: Seafood Expo North America and Seafood Processing North America