The Certified Angus Beef brand has become a member of the Global Roundtable for Sustainable Beef (GRSB) – a group focused on defining and sharing resources for sustainable beef production worldwide. Participation in this dialogue adds to the brand’s commitment to providing premium beef to consumers, strengthening the discussion of this complex topic throughout its dedicated network of ranchers, meat companies, retailers and chefs.
“As a leading brand of fresh beef, we believe it’s our responsibility to join the discussions on beef sustainability and contribute on behalf of our partners and our consumers,” says Mark McCully, the brand’s vice president of production. “We appreciate the GRSB’s initial progress and look forward to working with the greater beef community in their efforts to define global sustainability.”