Is the playing field as flat as it has ever been for packaging suppliers? There just do not seem to be the dominant brands or players of a decade ago. Prices have been squeezed and re-squeezed, causing once sound margins to suffer, too. This is not meant as a criticism, just an observation.
Certainly it is not by design but, more likely, by circumstance. It is hard to argue that technology and economics have not contributed mightily to change. For the massive and the small alike, the Internet has become an indispensable tool for gathering information and dispatching instantaneous communications, so much so that there are few, if any, unknowns. There are no secrets.