Our industry has an incredible story to tell, but we need to strengthen our voice in order to tell it — our digital voice. Founded on tradition, connection and hard work, people in the meat industry have always respected relationships across all links in the production chain from rancher to consumer. Today, social media is the modern tool needed to continue to develop and support these connections.
“Social media is no longer an option for the meat industry,” said Janet Riley, senior vice president of public affairs at the American Meat Institute. “It needs to become as normal and routine as feeding our animals and washing our hands. It offers the public a peek into our industry and the people who comprise it.”