The New Primal’s mission is to inspire and empower people to change their relationship with food, by creating a new industry standard supporting sustainable and humane agriculture. The New Primal makes honest, inspired adventure products with real, pronounceable and recognizable ingredients. All The New Primal meat snacks are made from free-range, 100% grass-fed, gluten free, Non-GMO, hormone and antibiotic-free beef and turkey. The New Primal sources their beef from New Zealand, which has strict bio-security laws preventing any genetically modified seeds from being planted in the country. This insures that cattle are grass-fed and grass-finished with non-contaminated grass.