In the world of protein bars, flow wrap is the name of the game. Consumers know and understand this very customary packaging. Wilde Snacks of Boulder, Colo., wanted to capitalize on this consumer standard, yet give them something they had never tasted before or seen in a typical flow-wrap package. When a shopper picks up a Wilde Bar they are picking up a meat-based, whole-food savory bar that delivers 10-11 grams of protein, but with very low sugar and sodium, all beautifully wrapped in a standard flow-wrap package.
Editor’s note: This story originally published in Packaging Strategies, a sister publication of The National Provisioner in the BNP Media portfolio. Read the story here.