In this video interview, COO of Mountain States Rosen Ernie Davis discussed the Shepherds Pride Program as well as how reaching out to bloggers and local chefs raised awareness about how to prepare lamb products.

Andy Hanacek: From your prospective, you've been in the meat industry overall for a while. Consumer awareness, consumption of lamb, and how has Mountain States Rosen been able to, kind of, push that out in the consumer landscape? Bring some added consumption to the marketplace.