Jack Link’s Protein Snacks announced it acquired the meat snacks division of Grass Run Farms. Grass Run Farms is a collaboration of family farms in America’s heartland dedicated to producing 100 percent grass-fed beef snacks and fresh meat products. Terms of the deal include trademark and distribution rights for the Grass Run Farms beef snacks.
“The protein snack category continues to grow and it’s our mission at Jack Link’s to offer a great-tasting snack for every kind of consumer,” said Troy Link, president and CEO of Jack Link’s Protein Snacks. “Grass Run Farms started just like Jack Link’s – a Midwestern family with a passion for high-quality, great tasting beef. Nearly 30 years later, my family of team members still has that passion and we’re excited to welcome Grass Run Farms to the Jack Link’s family.”