Land O’Frost Inc., one of the nation’s best-selling brands of pre-sliced, pre-packaged lunchmeats and a producer of specialty sausage products, today announced Doug Skeoch, a 30-year food industry veteran, has joined the company as its Vice President of Sales. In this role, Mr. Skeoch will be responsible for establishing and executing the company’s national sales strategy. He will also be actively involved in effective and efficient trade management strategies, and the superior execution of new product launches.
“Doug’s expertise and innovative approach to growing brands is an incredible asset to the Land O’Frost family,” said David Van Eekeren, President and CEO at Land O’Frost. “The strength of his relationships is a testament to his previous success in a variety of Sales, Trade Marketing, Operational and Sales Strategy roles. His focus on fresh-thinking makes him an ideal team member as we continue to develop new products to meet the needs of our customers.”