DEVOUR, a new frozen meal line, launches nationwide this month, aiming to disrupt the $7.2 billion frozen meal category by introducing crave-able meals to a traditionally “good enough” category.

Last year, 77 percent of Americans brought home a frozen meal, but there’s no telling what percentage looked forward to eating them. That’s why DEVOUR is doing things differently, introducing meals so ridiculously delicious you would never expect them to come from the freezer.

Available in 12 varieties for a suggested retail price of $3.99, DEVOUR delivers on bold flavor combinations like White Cheddar Mac & Cheese with Applewood-Smoked Bacon, Buffalo Chicken Mac & Cheese, and Chicken Enchiladas Suiza.

“For years there has been an unmet need in the frozen meal category for food that’s not just dependable but also something you look forward to eating,” said Molly White, Brand Manager for DEVOUR. “Finally, there’s a product that gives people what they really want: real taste to fulfill real cravings.”

On DEVOUR’s website (, fans can find mouthwatering meals categorized by creamy, crispy, cheesy, spicy, sweet, and smoky. Fans can find DEVOUR frozen meals in their area by clicking the “locate” button.