Packaging trends continue to be driven by consumers. Functional features sell products.
According to an online survey of 2,135 adults ages 18 and older by the Harris Poll for the Flexible Packaging and Extrusion Division of TAPPI International, in Peachtree Corners, Ga., 50 percent of consumers give preference to resealable flexible packaging when making a purchasing decision. The Consumer Flexible Packaging Preference Survey also reports 39 percent will grab an easy-to-open flexible package first, while 32 percent prefer microwavable to non-microwavable, 20 percent look for packaging that’s easy to store, 24 percent want packaging that extends product freshness and 17 percent seek recyclability/sustainability symbols.