The North American Meat Institute, a contractor to the Beef Checkoff, is celebrating America’s love of beef and sushi during National Deli Meat Month this March by shining a light on Beefshi. Beefshi is a creative, new culinary concept that uses prepared beef products like bologna, summer sausage, corned beef and pastrami as central ingredients in sushi.
“Americans have always loved beef and over the past few decades, their love of sushi has catapulted,” said Eric Mittenthal, vice president of public affairs at The North American Meat Institute (NAMI). “In fact, sushi is one of the fastest growing categories in supermarket deli departments. Therefore, we couldn’t think of a better way to celebrate National Deli Meat Month than focusing on the marriage of beef and sushi.”