After a successful market entry and a round of market tests Wayne Farms LLC is launching its new brand LADYBIRD Premium Chicken in select Northeast locations and planning wider distribution by the end of the year.
LADYBIRD Premium Chicken was developed for foodservice and cash and carry customers looking to capitalize on trending preferences in the consumer marketplace while sourcing a more tender chicken product. Humanely raised on family farms, the all-natural line of fresh products are made from smaller, all-female chickens providing more consistent sizing and portion control. LADYBIRD chicken is aged on the bone before processing, optimizing flavor, retention of moisture, and most of all yielding better texture and tenderness.