IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced that it is further enhancing the IRI AllScan Convenience Store Tracking service to include account-level insights from 17 out of the top 20 convenience store chains, including 7-Eleven, Circle K, Speedway, Casey’s General Stores, Murphy USA, GPM Investments and Wawa, to name a few. With scanner-based, point-of-sale data from nearly 30,000 stores, IRI offers the most comprehensive, granular and accurate market read available in the CPG industry.
With more than 155,000 convenience stores in the United States, the channel continues to find new growth opportunities, by introducing healthy-eating concepts, elaborate food-service options and evolving product assortments. Ninety-eight percent of the U.S. population shops in convenience stores each month, generating more than $200 billion in annual sales. In fact, the 3.1% sales growth rate in the convenience channel outpaced food, drug, dollar, club and mass merchandisers, which grew by 2.3% during the last 52 weeks.