A new study from Y-Pulse examines young consumers' interest in grab-and-go dining. Using insights drawn from the Kids Dining Study and the School Meal Innovation Lab, a unique study which presented 900 K-12 consumers with 10 new foodservice menu concepts for their evaluation, the report also explores Gen Z's complex food culture and dining behaviors at and away from home.
The study reveals that the menu items that were among kids' favorites were also items ideal for grab-and-go dining. Seventy-seven percent of consumers ages 8-18 said they either liked or loved the Banana Berry Smoothie, described as a creamy smoothie made with bananas, berries, yogurt and milk, topped with fresh fruit and homemade granola. Sixty-four percent of consumers ages 8-18 said they either liked or loved the Overnight Oatmeal, described as creamy and hearty overnight oats in milk, layered with fresh fruit and yogurt. And 61% of consumers ages 8-18 said they either liked or loved the Tex-Mex Breakfast Bowl, described as a bowl of eggs, cheese and beans served on top of roasted potatoes, peppers and onions, with salsa on the side.