Tyson Fresh Meats Inc., the beef and pork subsidiary of Tyson Foods, Inc., announces the launch of its Open Prairie Natural Meats case ready product line. The dual protein and traceable product line will offer consumers a convenient and affordable natural protein choice.
The new Open Prairie Natural Meats case ready products are well-positioned to address consumers’ packaging priorities when shopping the meat case. One recent survey showed 71% of consumers selected meat from the meat case rather than the full-service counter. The same survey indicates that 80% of shoppers believe case ready meat is as good as or better than meat cut and packaged in the store; almost a third of those believe that case ready meat is superior. The product is easy for shoppers to add to their carts, whether they are shopping in-store or online. Additionally, the leakproof packaging addresses consumers’ top meat packaging concern.