The team behind Star Ranch Angus beef, a brand of Tyson Fresh Meats, the beef and pork subsidiary of Tyson Foods, recently unveiled an exciting new brand look, its first in 12 years.
To help inform the new design, Tyson Fresh Meats fielded a survey with Star Ranch Angus beef’s core shoppers to select a logo and tagline that resonated with them and reflected the brand’s values. The new logo offers an updated, eye-catching look and feel, while remaining true to Star Ranch Angus beef’s core attributes: consistently juicy, flavorful, All-American Angus beef. The rebrand also features redesigned ground beef packaging, which elevates the product and adds clear callouts on the lean/fat ratio and grams of protein per serving.