Designed to maintain excellent flavor and aroma under the most challenging processing conditions, the new, all-natural FlavorFresh SR is economical too. Its cost-in-use is a fraction of standard spray-dried flavors. Due to a proprietary manufacturing process, FlavorFresh SR maintains up to 10 times more stabilized flavor components than traditionally processed flavors. FlavorFresh SR technology preserves intended flavor attributes through the rigid intensity of food and beverage manufacturing processes, delivering superior flavor and performance. FlavorFresh SR is also easy to use. It’s a free-flowing, water-soluble, encapsulated powder that disperses evenly while preventing flavor and aroma “hot spots” in finished applications.
“Taste is the most important factor for consumers when selecting food, beverage, and nutritional items,” says Wixon Senior Vice President, Ron Ratz. “People expect to enjoy the same flavor experience from a product each and every time they consume it. FlavorFresh SR™ was developed to ensure consumer expectations for consistent flavor and aroma delivery in products. Providing stable flavor and aroma is vital for consumer acceptance and loyalty and for fostering product and brand integrity.”