Without dwelling much on the past, it progressed from shrink bags to case-ready and vacuum skin to flex/flex and other formats all the while delivering extended freshness life for an expanding lineup of protein applications. Today it continues that winning streak.
At first there was just a handful of barrier film suppliers because groundbreaking innovation requires financial resources and considerable skill. After the pioneers validated the concept and created a preliminary portfolio of barrier options the inevitable happened. Less costly knockoffs began filtering into the marketplace. With the hard work done, hurdles to market entry weren’t so daunting. As an executive remarked about today’s barrier technology, “It’s ubiquitous, right? It’s everywhere, so by default if it’s everywhere it’s commoditized.”