Symphony RetailAI, a global provider of integrated AI-powered marketing, merchandising, and supply chain solutions for FMCG retailers and manufacturers, has announced new insights from in-depth analysis of consumer shopping data, finding that across departments, price inflation is more common in fresh grocery categories. With inflation significantly higher in fresh compared to frozen and ambient or shelf-stable categories, price-sensitive shoppers are buying less in meat, poultry and dairy, while still prioritizing purchases of fresh produce.
In November, Symphony RetailAI released its “2021 Shopper Study: The Changing Customer Landscape,” a 12-month analysis of 2.2 billion shopper transactions across the company’s global customer base of grocery retailers. At the time of the report’s release, Symphony RetailAI noted that many categories important to price-driven customers were underperforming. The new consumer insights introduced today are an extension of the previous data analysis, looking more closely at those underperforming categories and how inflation is impacting sales of fresh items specifically.