Hickory Farms has announced that Judy Ransford has been named the company’s new chief executive oficer and Harlan Kowitt as the company’s chief financial officer.
Ransford, who has served as the company’s chief marketing officer and head of ecommerce since 2016, has been promoted to the position of CEO to replace Diane Pearse who announced her retirement in January. During Ransford’s tenure at Hickory Farms, she has been instrumental in the company’s transformation to a more modern, digital brand. She led a complete refresh of the 71-year-old company, introduced new and innovative product offerings aimed at a younger demographic, and drove triple-digit growth in the brand’s ecommerce business.