In a little over three years, Stryve has helped to introduce beef biltong to the U.S. market. A meat snack staple in Africa and other parts of the world, the air-dried meat product has helped to expand the meat snack category with a new, viable format.
Since its inroads into the U.S. marketplace in 2018, Stryve has expanded its presence into new markets and grown its management structure. Now, the company is expanding its line to continue to build upon its better-for-you brand premise. New products under the Stryve Nutrition label include collagen protein, bone broth and pre-workout supplements in a variety of flavors. It’s a natural extension for the company, because CEO Joe Oblas and founding partner Ted Casey both have backgrounds in sports nutrition.