Land O’Frost, Inc., a producer of specialty and pre-sliced deli meats, announced the debut of its latest television and social media advertisements as part of the integrated national advertising campaign Sandwich Board for the company’s flagship brand, Land O’Frost Premium Meat.
The Sandwich Board campaign has elevated brand awareness and preference measures to all-time highs with a steady increase in new and repeat households of the Land O’Frost Premium Meat brand and a Net Promoter score increase of 20 points since the campaign launched in 2018.