The National Chicken Council (NCC) announced findings from a recent national survey of Americans regarding consumer attitudes about chicken and plant-based "chicken" alternatives. Survey participants included individuals who consume meat and animal products, along with flexitarians, vegetarians, and vegans. The results indicate the majority of Americans want clearer product labeling and separate shopping sections for plant-based products.
“When shopping for chicken to grill this Fourth of July weekend, people shouldn’t have to waste time at the grocery store dissecting whether they’re about to purchase real chicken or an imitation product, let alone discover they’ve wound up with the wrong product when they get home,” said NCC Senior Vice President of Communications Tom Super. “This study shows there is overwhelming support for clearer packaging and separate store placement for imitation ‘chicken,’ and that the term ‘chicken’ should be reserved only for food products made from the actual animals.”