Overall packaged lunchmeat is growing dollar sales faster than deli lunchmeat, with packaged lunchmeat appealing to consumers looking for value as grocery prices keep rising. Among low-income households, 61% say they are extremely concerned about food price inflation, and 36% somewhat concerned, according to data analytics and market research firm IRI.

“Consumers are still feeling the effect of cooking fatigue, but 80% of meals are still being made at home, said Amanda Evans, consultant for Client Insights at IRI. “Lunchmeat offers consumers solutions for not only fighting cooking fatigue but an affordable meal solution as many consumers are concerned about inflation.”