Microwave ovens have enjoyed favored status in virtually every kitchen for decades. Despite the appliance’s longevity, the demand for microwavable products shows no signs of plateauing or slowing. In fact, the U.S. microwavable food market is expected to experience a 5.4% compound annual growth rate (CAGR) to expand from $31 billion in 2021 to $43 billion in 2027, according to a report from Research and Markets. (1)
This is largely due to the convenience factor heat-and-eat meals, entrees, and side dishes bring to the table. A survey by Bob Evans Farms Inc. shows this is especially true at breakfast because Americans place a high priority on eating breakfast during the workweek, yet nearly two-thirds of those surveyed (63%) would rather sleep longer than wake up in time to cook and eat the first meal of the day. Other barriers to eating breakfast include the time/energy needed for prepping and cooking (40%), deciding what to make (39%), and managing cleanup (38%).