Veal lags in sales for the category
While the meat case overall has enjoyed strong growth during the past three years, veal has missed the party.
Veal sales during the past three years have failed to capitalize on the overall strong dollar sales growth that products have enjoyed across the meat department.
Veal sales were $54,632,531 in August, according to IRI retail sales data. That represents a -8.1% decrease from a year ago, -4.2% compared with two years ago, and -1.1% compared with three years ago, IRI data finds.
Veal’s price per pound in August was $7.72, up a mere 0.6% from a year ago, up 2.7% from two years ago, and up a modest 4% from pre-pandemic prices of three years ago.
August 2022 sales data shows 7,076,531 pounds of veal sold, down -8.6% compared with a year ago, a higher (and accelerating) rate of sales contraction than even during the previous two years with their pandemic-influenced markets. Pounds sold are down -6.6% compared with two years ago and down -5.1% compared with three years ago.
| Current Dollar Sales | $54,632,531
|
| Dollar Sales vs. YA | -8.1% |
| Dollar Sales vs. 2 YA | -4.1% |
| Dollar Sales vs. 3 YA | -1.1% |
| Lbs. Sold | 7,076,531 |
| Lbs vs. YA | -8.6% |
| Lbs vs. 2 YA | -6.6% |
| Lbs vs. 3 YA | -5.1% |
| Price per Lb. | $7.72 |
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