Mercy For Animals urges major restaurant chains to 'cheers to choices' in new campaign
Consumer research strongly indicates that the main consumer category for plant-based food is not vegans or vegetarians, but people who identify as meat eaters.
Mercy For Animals is urging major restaurant brands to make a New Year's resolution to add new, substantial plant-based menu options for 2023 with its latest campaign, 'New Year. New Choices.' To commemorate the launch of this campaign, the organization has sent custom-branded bottles of bubbly beverages to executives at Dairy Queen, Five Guys, Quiznos, and King Taco. Restaurant executives have been instructed to open the bottles only once they're able to celebrate the introduction of a new, plant-based menu item and '#CheersToChoices.'
Stars aligned for the campaign launch. Over 10 celebrities, including actors Alexandra Paul, William McNamara, Cortney Palm, Aubrey K. Miller, Tonya Kay, Stephanie Gerard, and Amanda Grace Benitez; alt-pop music artist Chad Kowal; country singer Simone Reyes; model Natalie Gal; and chef Leslie Durso, have voiced their support for the initiative.