Quick-service chicken restaurant chain Church’s Texas Chicken has hired Natalia Franco for its executive vice president, global chief marketing officer role effective March 6, bringing more than 30 years of executive leadership experience to the brand.
As EVP, global chief marketing officer, Franco is responsible for providing a strategic vision for the brand and creatively leading marketing ideation, brand execution and digital prowess across the organization to drive brand awareness and positioning, resulting in continued growth and stronger franchise relationships.