USMEF hosted a team of producers and other U.S. agricultural leaders on a market exploration visit to Monterrey, northern Mexico’s economic hub. Mexico is the leading export market for U.S. pork and a key destination for U.S. beef and lamb.
The trade mission team received market briefings from USDA and in-country USMEF marketing staff before touring a packing plant and several retail outlets, witnessing USMEF marketing initiatives at work in-market and attending Expo Carnes, the largest meat industry trade show in Mexico.