New research reveals what makes Americans stop buying from their preferred brands, discusses views on how brands are acting in response to inflation, and addresses the ways high-profile controversies affect consumer behavior.
Attest, a consumer research platform, finds that consumers are nearly neck-and-neck when asked for the number one reason why they would stop buying a brand’s product/service. A “negative experience” with a brand (33%) is only just ahead of price increases (32%) as the top reason. This is followed by bad customer service at 18%.